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Lori Suero
Lori Suero
Art. Design. Branding. Strategy.
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Month: April 2019

Employees Embody the Brand

April 14, 2019 colormelori

Industry professionals argue that to build brand equity, hiring the right people is essential. I couldn’t agree more. Employees embody…

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Consistency as Authenticity?

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“I don’t think there’s any such thing as authenticity.” In an interview published Aug 29, 2016 by Nordic Business Forum,…

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Connecting Through the Void

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Recently I did a thorough evaluation of an advertisement involving “nothingness,” or a largely empty background with perhaps five percent…

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Pretty Appalling?

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Alexander White, in the book titled “The Elements of Graphic Design,” refers to establishing “relationships of form.” This has the…

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Reviving Brand Equity

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Recently, I was in a group setting discussing the brand equity that Sears currently retains, and whether this would be…

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Good Data Speaks for Itself

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If the data is worth presenting, it should speak for itself. The very rationale behind presenting data visualization in lieu…

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Relationship Marketing – a MUST for AEC employees

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While it’s arguable that our current digital age has changed the way marketing is conducted in both B2B and B2C…

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Mixed Media in Today’s World

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We’ve only just begun to scratch the surface of how media can be combined. One trend I’ve been seeing is…

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Building Brand Without Bottoming Out

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Consider the following for a brand over time: price goes up, volume sold increases, and costs go down. I’ve learned…

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Break Even or Bust

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Imagine you have 45 minutes to prepare a marketing pitch for a $200,000 job. The client has allocated $1,000,000 in…

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  • What is Truly Unique is Scarce
  • “Glass Half-full People”

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