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Lori Suero

Lori Suero

Art. Design. Branding. Strategy.
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Complacency: The Death of Creativity in Marketing

December 13, 2019 colormelori

Last month I had the pleasure of interviewing branding guru David Brier, President and Creative Director of DBD International. He…

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What is Truly Unique is Scarce

December 6, 2019 colormelori

Recently I was watching a video on Dr. Robert Cialdini’s Science of Persuasion. According to this expert, there are six…

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“Glass Half-full People”

November 29, 2019 colormelori

In a 2013 video, Forbes.com contributor Carmine Gallo delves into the customer service tactics that make Virgin America so very…

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Overconfidence in Omnichannel Marketing

November 22, 2019 colormelori

Sure, companies need to be “on the mark” to make omnichannel marketing work. It takes an enormous amount of effort…

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Feedback is Not a Fallacy

November 19, 2019 colormelori

Recently I participated in a project in which I was asked to offer my constructive feedback on some colleagues’ video…

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Is Omnichannel for Everyone?

November 15, 2019 colormelori

We’re hearing all over the place that omnichannel is the new way go to. But should it be the way…

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It’s NOT Always “Why,” Sinek

November 12, 2019 colormelori

In his speech “How great leaders inspire action,” Simon Sinek boils down the reason why people choose to purchase from…

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Is Omnichannel Obscure in AEC Marketing?

November 8, 2019 colormelori

Recently I’ve been thinking a lot about the application of omnichannel marketing to firms in the Architecture/Engineering/Construction industry. Let’s be…

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Compassionate Comprehension Leads to Success

November 5, 2019 colormelori

How “design thinking” not only makes you a better person, but enriches your business A popular way of tackling tough…

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Don’t Cheapen the Customer Experience by Cheapening Your Employees

November 1, 2019 colormelori

Too often as a customer, I see miserable, unfriendly, demotivated employees responsible for answering questions and completing transactions. The worst…

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