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Lori Suero

Lori Suero

Art. Design. Branding. Strategy.
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Metacognition: A Marketing Must for Leaders

October 29, 2019 colormelori

Yup, it’s a big word. So let’s start by defining it. Essentially, metacognition is perception of the way one’s own…

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Closing the Loop

October 25, 2019 colormelori

A B2C sales cycle may be simple as pie. A new customer sees an ad, clicks through, lands on the…

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The Meaning of “Strategy”

October 22, 2019 colormelori

Clearly, in marketing, objectives and goals are crucial, and they must be backed with key performance indicators. But are they…

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Fit for Consumption?

May 27, 2019 colormelori

Thank you, Britney Muller! At “Digital Branding Analytics Miami 2019 Conference,” Ms. Muller took her audience through her early experimentation…

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Ladder to Loneliness?

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“There’s a lot of loneliness in high-level positions because at the end of the day, the buck stops with you,”…

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The Human Experience

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There’s lots of talk lately about the “consumer experience”—about making that experience part of a brand’s promise to the customer.…

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“Math + Magic”

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Michael Kappitt is the Executive VP of Bloomin’ Brands and the President of Carrabba’s Italian Grill. At the recent “Digital…

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Employees Embody the Brand

April 14, 2019 colormelori

Industry professionals argue that to build brand equity, hiring the right people is essential. I couldn’t agree more. Employees embody…

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Consistency as Authenticity?

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“I don’t think there’s any such thing as authenticity.” In an interview published Aug 29, 2016 by Nordic Business Forum,…

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Connecting Through the Void

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Recently I did a thorough evaluation of an advertisement involving “nothingness,” or a largely empty background with perhaps five percent…

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