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Lori Suero

Lori Suero

Art. Design. Branding. Strategy.
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“Strands of Marketing” for Survival?

April 14, 2019 colormelori

Recently I studied a marketing case in a group setting involving a paint company focused on trade sales. This company…

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Awareness of Audience

colormelori

Marketing research absolutely should connect with all three strands of today’s marketing: digital, branding, and analytics. Analytics is a given…

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Are Marketing Plans Essential in the AEC Industry?

colormelori

Last week I wrote about my intention to understand marketing plans in the AEC industry. Afterward, I gathered knowledge related…

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Breaking Even in the AEC Industry

colormelori

I’ve been pondering the notion of marketing plans for professional services firms. Creating a plan is a daunting task because…

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