Industry professionals argue that to build brand equity, hiring the right people is essential. I couldn’t agree more. Employees embody…
“I don’t think there’s any such thing as authenticity.” In an interview published Aug 29, 2016 by Nordic Business Forum,…
Recently I did a thorough evaluation of an advertisement involving “nothingness,” or a largely empty background with perhaps five percent…
Alexander White, in the book titled “The Elements of Graphic Design,” refers to establishing “relationships of form.” This has the…
Recently, I was in a group setting discussing the brand equity that Sears currently retains, and whether this would be…
If the data is worth presenting, it should speak for itself. The very rationale behind presenting data visualization in lieu…
While it’s arguable that our current digital age has changed the way marketing is conducted in both B2B and B2C…
We’ve only just begun to scratch the surface of how media can be combined. One trend I’ve been seeing is…
Consider the following for a brand over time: price goes up, volume sold increases, and costs go down. I’ve learned…
Imagine you have 45 minutes to prepare a marketing pitch for a $200,000 job. The client has allocated $1,000,000 in…