Last month I had the pleasure of interviewing branding guru David Brier, President and Creative Director of DBD International. He…
Recently I was watching a video on Dr. Robert Cialdini’s Science of Persuasion. According to this expert, there are six…
In a 2013 video, Forbes.com contributor Carmine Gallo delves into the customer service tactics that make Virgin America so very…
Sure, companies need to be “on the mark” to make omnichannel marketing work. It takes an enormous amount of effort…
Recently I participated in a project in which I was asked to offer my constructive feedback on some colleagues’ video…
We’re hearing all over the place that omnichannel is the new way go to. But should it be the way…
In his speech “How great leaders inspire action,” Simon Sinek boils down the reason why people choose to purchase from…
Recently I’ve been thinking a lot about the application of omnichannel marketing to firms in the Architecture/Engineering/Construction industry. Let’s be…
How “design thinking” not only makes you a better person, but enriches your business A popular way of tackling tough…
Too often as a customer, I see miserable, unfriendly, demotivated employees responsible for answering questions and completing transactions. The worst…