Yup, it’s a big word. So let’s start by defining it. Essentially, metacognition is perception of the way one’s own…
A B2C sales cycle may be simple as pie. A new customer sees an ad, clicks through, lands on the…
Clearly, in marketing, objectives and goals are crucial, and they must be backed with key performance indicators. But are they…
Thank you, Britney Muller! At “Digital Branding Analytics Miami 2019 Conference,” Ms. Muller took her audience through her early experimentation…
“There’s a lot of loneliness in high-level positions because at the end of the day, the buck stops with you,”…
There’s lots of talk lately about the “consumer experience”—about making that experience part of a brand’s promise to the customer.…
Michael Kappitt is the Executive VP of Bloomin’ Brands and the President of Carrabba’s Italian Grill. At the recent “Digital…
Industry professionals argue that to build brand equity, hiring the right people is essential. I couldn’t agree more. Employees embody…
“I don’t think there’s any such thing as authenticity.” In an interview published Aug 29, 2016 by Nordic Business Forum,…
Recently I did a thorough evaluation of an advertisement involving “nothingness,” or a largely empty background with perhaps five percent…