“Glass Half-full People”

In a 2013 video, Forbes.com contributor Carmine Gallo delves into the customer service tactics that make Virgin America so very successful. Virgin America’s CEO and President, David Cush, says this is the FIRST attribute the company seeks when hiring! He claims Virgin America puts this outlook—“Glass Half-full”—even before technical skills.

We all know that friendliness, helpfulness, and kindness are critical components of any customer-service-based positions. But why would optimism be up there as well?

When you don’t view life with a positive attitude, you’re always looking for something to go wrong. You’re always waiting for the next shoe to drop. That’s a terrible attitude to communicate to your customers. It doesn’t instill faith, nor is it any fun to be around!

It’s. That. Simple. Hire wisely.